WE OFFER STRATEGIC MARKETING CONSULTATION to some of australia's biggest industries and sectors
Rugged Lane Industries exists to help brands grow with purpose. We create marketing that connects, strategies that work, & partnerships that last. Because when our clients succeed, so do we.
We work with you to understand your goals & develop strategies that are practical & powerful, guiding you through the markets' twists & turns, helping you navigate challenges & seize opportunities with confidence.
We select & manage influencers & talent who share your passion & can authentically represent your brand. Our focus is building partnerships that feel natural, creating connections that resonate with your audience & drive real engagement.
We're all about building partnerships that go the distance. Our approach is straightforward: we bring together brands & partners who share a common vision & are ready to explore new opportunities together.
We create bespoke events & live brand activations—from high-energy expos to intimate gatherings—that boost brand awareness, enhance brand equity, & foster community engagement.
We specialise in tourism marketing that turns destinations into must-visit spots. By highlighting what makes each location unique, we develop campaigns that capture the imagination & drive foot traffic.
We create data-driven digital campaigns that deliver measurable results. From SEM to lead generation & automation, we connect brands with audiences in ways that drive awareness, engagement, & conversion.
We bring ideas to life through design, storytelling, & production. From brand identity & campaign visuals to digital assets & video content, we create work that captures attention, communicates purpose, & connects emotionally with your audience.
Our in-house content studio produces high-impact creative, capturing the heart of your brand through photography, film, & design that tell stories worth sharing.
We design and supply premium branded merchandise. From concept to creation, we can ensure every item that your audience touches reflects your brand’s identity and quality.
Rugged Lane Industries offers marketing consultation services that help brands connect with their target audience through authentic storytelling & strategic marketing initiatives. We aim to bridge the gap between brands & customers, driving engagement and loyalty.
We work closely with our clients to:
Rugged lane lifestyle
We know the adventure market inside out, from caravans & campers to after-market & tourism. We help lifestyle brands with strategy, storytelling, and campaigns that drive real engagement and sales.
Rugged lane groundworks
We help construction and infrastructure companies stand out for the right reasons, with strategies that win work, build trust, & attract the next generation of skilled operators. Because every strong brand starts with solid groundwork (see what we did there).
Rugged lane fieldworks
We understand the challenges of regional growth, ag-tech adoption, & generational change. Our strategies help agribusinesses modernise, communicate their value, & connect with customers, partners, and communities, from the paddock to the public.
Rugged lane extraction
We love working with the industries that keep Australia moving, helping resource & industrial brands strengthen reputation, attract skilled teams, & communicate innovation, safety, and sustainability with purpose & clarity.
With almost 3 decades experience working in sales, client service, marketing and advertising, Bernie's knowledge, experience and expertise centres in on traditional & digital media (radio, TV, print publication, and digital marketing) as well FMCG, small business, automotive, drive-tourism, & non-profit sectors.
Bernie has a strong affinity with establishing & maintaining strong, long-lasting relationships with clients; working one-on-one to help uncover opportunities for increased exposure and growth. His instinctive ability to understand & to hear unvoiced questions during client interactions allows him to anticipate client needs & offer genuine solutions to help them achieve or overcome.
Fill out the form if you would like for us to contact you to kick start your marketing adventure.
